Joy goes viral
8:30 PM | Posted by
ZachBosch
This post, as Ochman points out, is an interesting example of what kind of story will go viral.
Things that are different, things that catch you, things that are special, or things that are sometimes just plain silly (Ochman's example of FRED vs. the annoying orange).
What I find instructive about this post is the fact that we must as PR practitioners be in touch with the mind of our public. We need to know what makes them tick, and we need to know how to utilize that knowledge.
I think that the silly factor aside, a person's emotions are always the irrational, and always the sure, bet.
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