Some elegant and cheap social media tools you'll love
10:51 PM | Posted by
ZachBosch
I don't know how my professor feels about B.L. Ochman (I assume he thinks she's alright, he recommended her blog to my class as an option for additional reading), but I think that she is amazing. Straight to the point, her posts are always helpful. This week's post is no exception.
In this post, Ochman discusses the importance of keeping in touch with the public through monitoring social media. Monitoring social media is notoriously difficult and expensive, but Ochman shares some amazing gems (services) that allow you to find who of your CRM or mailing list are on which social networks, and there are even some that allow you to enter keywords and then view the profiles where the key words were found.
Invaluable tools for such an important aspect of today's PR arena.
Gotta love B.L. Ochman!
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