Five Things Bloggers Hate About PR Pitches

I really enjoyed this article on ChrisAbraham.com. Chris/bloggers share some reasons why bloggers are typically unimpressed with the PR community. I think that these objections/complaints can be summed up in two phrases: out-of-touch, and too salesman-esque...

The important thing with PR is to ALWAYS BE RELATE-ABLE, PERSONABLE, REAL. Throughout all of my readings, this is the common theme, and this seems to be a very common problem. If you are too lazy to be able to be a real person to your public, then you will be ineffective, and completely unable to execute what you're hired to do.

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