Brilliant Strategy
1:46 PM | Posted by
ZachBosch
Goya Going Beyond Latino Audience
I found it interesting that Goya has realized after an apparent 75 years of operation that they finally need to expand their audience (or public from the readings). I like the attitude of the CEO when he says that they need to not only teach people how to cook Latin style, but also that they "needed to think about how we can use Goya ingredients in their cooking.”
I did find it interesting that he didn't feel like advertising on FB or Twitter would provide a large enough return on investment.
I found it interesting that Goya has realized after an apparent 75 years of operation that they finally need to expand their audience (or public from the readings). I like the attitude of the CEO when he says that they need to not only teach people how to cook Latin style, but also that they "needed to think about how we can use Goya ingredients in their cooking.”
I did find it interesting that he didn't feel like advertising on FB or Twitter would provide a large enough return on investment.
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