Zach Bosch

Well, I read two articles today about two different countries. The first article is about Fiji and its growing population of social media savvy users, the second is about China and how social media is affecting how the average Chinese citizen is living their life.
The first article makes some interesting points about Facebook (FB). First of all, it is apparently verging on a population of 800 million, a number the article says makes it 100 times more populated than the country of Fiji itself! The crazy thing about it is, FB is still growing, still gaining power ;).
The author goes on to discuss the how stupid a company has to be these days not to utilize FB in its marketing agenda. There are so many things FB can do for an organization and to the best of my knowledge, it’s all free. By the end of this article, it’s clear to the reader the only real reason the author includes Fiji in the discussion is to make some dramatic points about numbers and FB and numbers and numbers.
The article about China discusses the issue of social media in a bit of a different light. A Chinese resident comments on how he uses social media to keep in touch with news-makers in China. Even with the intensely censored media situation in China, it is still possible to keep tabs on current events throughout the world.
The world of social media is constantly evolving, constantly changing. Without a commitment to understanding and progress, organizations and countries can easily be left in the proverbial dust.